To an overseas buyer, your price list is your storefront. A clean, grade-first list with the terms on the page removes most of the back-and-forth and lets a buyer decide from the first open whether they can order from you.
Dumping your stock table into a spreadsheet is not a price list. A price list is a sales tool with one job: let a buyer answer three questions fast — what do you have, what grade is it at what price, and what terms do I need to take it. The longer and more inventory-like the sheet, the worse it converts.
Lead with what actually moves. Put your fast-selling, gradeable SKUs up front and resist the urge to list every one of hundreds of lines. A buyer who has to scroll through dead SKUs to find the volume model is a buyer who opens a competitor's sheet instead.
Beginners list by model — iPhone 11, 12, 13. Experienced sellers list by model and grade and capacity, because a buyer is ultimately buying a combination of grade, model, and storage, not an abstract "iPhone 13." Grouping by grade makes the price ladder visible and honest.
Every grade on the sheet needs a written definition, not a bare label like "Grade A" or "good condition." Point buyers to your grading protocol so the word "A" means something both sides can enforce — the same discipline we use in our guide to grading systems.
Each line should carry at least: model, capacity, grade with its definition, battery health range, lock status, unit price, minimum order quantity, and lead time. Color, regional variant, and whether IMEI lists are available up front are useful extras. Missing fields mean the buyer emails you to ask, and every round-trip is a chance to lose the order.
Two fields are zero-tolerance for wholesale buyers: battery health and lock status. Put them on the sheet or the buyer assumes the worst. This is the same logic as the pricing variables in our wholesale pricing guide — the sheet is where those variables get published.
Don't leave the terms for a later email. Minimum order quantity, DOA window, payment method and credit terms, shipping and incoterms, warranty scope, and return policy should sit on the page or on a second sheet attached to it. A buyer who doesn't have to ask "how much is shipping" or "how long is DOA" is a buyer who stays in the funnel.
For the negotiation details behind minimum order quantities, keep them on a separate terms sheet so the price list stays scannable. The rule is simple: everything a buyer needs to decide should be visible without a single follow-up question.
Wholesale prices move weekly, so every price list needs a version number and a date — something like "V2026-10-18." An undated sheet lets a buyer quote a three-month-old price back at you, and lets your own team accidentally send stale numbers. Date it, and the sheet expires cleanly.
Save a copy of every version you send out. When a dispute or a re-order references an old price, you want the exact sheet in hand rather than a search through chat history. This is cheap to do and it protects the margin.
A catalog — real product photos, written grade definitions, a note on inspection and QC reports — converts better than a price-only table because wholesale buyers also need to see what the stock looks like before they commit. Keep it honest: real device photos and real definitions, never "AI-beautified" images or words like "brand new" or "sealed" that misstate the condition.
Think of the price list and the catalog as two halves of one document. The price list carries price and terms; the catalog carries the product and the trust. Used together, they answer every question a buyer has before money moves — and that is exactly the moment a lead becomes an order. To find the buyers worth sending this document to, start with our guide on finding overseas B2B buyers.
AppleUsed supplies inspected, graded pre-owned iPhones with documented QC reports and IMEI lists — clean condition data to build an honest, fast-converting price list on.
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